An Elevated Content Proposal
by Tessa Misbach
prepared exclusively for Frida’s Mexican Kitchen & Bar
Hi! I’m Tessa Misbach, a local cinematographer and brand photographer based in the Salem and Portland area. I work as a producer, director, and cinematographer for local films, tv series, commercials, business content creation, and event coverage.
Frida’s is one of my favorite restaurants in the area for a fun night out with friends, your atmosphere makes the night feel like a once in a lifetime experience on every visit! While your food and drinks of course taste incredible, it’s the vibe and personality of the restaurant that makes me come in consistently. Your restaraunt’s decor, atmosphere, and the prettiest drinks i’ve ever seen in-person is what makes Frida’s so special.
My Proposal
Recently, I’ve noticed a disconnect between the incredible presence in your restaurant and your presence online. With a strong base of over 2,000 followers on Instagram, your restaurant already has a local audience waiting to engage, they just need content that matches the impressive quality of your food and hospitality.
My goal is to help you build a fun, engaged network of locals and turn casual scrollers into paying customers, while taking the pressure off of you for the planning, shooting, editing, and designing of steady monthly social media content.
Your current feed;
An option for a redesign of your logo to be specifically made for circular profiles (this is just a sample, we can work together to create the perfect round logo for you).
A bio to tell about you restaurant and share the personality of your space.
Cinematic, elevated visual content that shows off your beautiful drinks and food, show off the atmosphere of the space, and lean in to the community and event of coming to Frida’s for a night out.
My proposal;
An Online Presence Refresh.
First; The Launch & Website Overhaul To start, I am proposing a foundational media day to refresh your digital presence:
A full, styled menu and drink shoot highlighting your best offerings, people eat with their eyes first!
A website image overhaul capturing your true atmosphere showing off your gorgeous space, inviting atmsophere,
A cinematic brand video for your homepage that invites new guests to step through your doors.
Second: Online Community Building Beyond the launch, building an engaged online community requires consistency, what I would love to see for Frida’s is fun discussions starting in the comments, getting the community using your platform to make connections! For month one, I'd love to partner with you to support your social media and keep things running smoothly alongside everything else you're managing:
In just a few hours in your space, I’ll capture 10–15 professionally edited still images with tailored captions and 5 high-performing reels.
Before the shoot, we’ll align on what to promote, including the basics of showing off your space, your popular menu items, and the community you’ve built in-person, we can also plan specific things like your staff, a new launch, or an upcoming event.
Delivered within 10 days of capture, ready for you to post.
With zero commitment required upfront, if you find this takes the pressure off your plate and drives real local engagement after month one, I’d love to discuss ongoing monthly media packages.
Each of these options proposed above is optional, you can absolutely pick and choose which pieces of content is the most helpful for Frida’s! I am here to work with you to build your online branding the way that helps you the most.